5 Shopify SEO Sins You May Not Know

 As a new, or even long-term Shopify Store, marketing and search engine optimization for your site may not be the first thing on your mind. But did you know that about 70% of all visitors to a website landed through " organic " search results? Focus on Shopify Physical Marketing While It Is Important To Learn About Marketing Strategies Like This Shopify SEO Strategy Position, we intend to highlight some of the most neglected aspects of the enhancements application in your Shopify store. Read below and let me know if you know anything else Shopify SEO sins.

You are not uploading your sitemap

The main purpose of an XML sitemap is to help search engine spiders crawl your site effectively by allowing more of your pages to be indexed on a regular basis. One of the joys of Shopify is that when you create pages on your site they are automatically created on an XML sitemap. This saves you time to create your own.

Problem: Without a site submitted to Google or other search engines, you run the risk of not indexing all the pages on your site, especially for new stores where Google has not yet fully crawled and indexed your site.

Solution: Create a Google Webmaster Account and upload the sitemap, this will force Google to crawl your site again through the sitemap, which in turn could enhance search engine visibility. Here's how to do it:

1) Sign in to Google Webmaster Tools

2) Click on the URL of your website

3) Once in the Webmaster Tools Console, click the "Crawl" link in the menu and then "Sitemaps"

4) In the upper right corner, click "Add / test sitemap"

5) You will now be able to enter "sitemap.xml"

6) Click on "submit sitemap" and it will be submitted to Google

It may take a few days to about a week for you to see any pages that you may not have been indexed on Google.

Forget to redirect product pages

For many marketers, there will be times when a product runs out. This in itself is not a problem, but what if a previous bookmarked visitor on this page came back only to find that the page is no longer there?

One way to combat the loss of these types of returning visitors is to redirect the old product page to a more relevant product in your store. This can help retain customers and reduce bounce rate . Reducing the bounce rate is a potential factor in helping your site appear more relevant to users, who in turn can help your site rank higher in search results.

Problem: Deleting product pages and not redirecting to a more relevant page can cause potential high-conversion customers to give up and shop elsewhere

Solution: Use the Shopify console in 301 redirect pages. You can find it at the back of your store as follows:

1) Click on "Navigation" in the left menu

2) Click "Add the first URL redirect"

3) First enter the old page URL and the page you want to redirect to the second

Leaving the images in the dark

Although search engines are advancing at a rapid pace, they have not yet been able to understand what a pixel-only image is. Human intervention is still needed to describe this picture. The problem is that many store owners do not know this and for those who are not always sure where they can do it in the back of their store.

The first thing to consider is that depending on your Shopify theme the places where you can easily edit images on your site vary. If you have a new theme site, then you can easily edit the description of your images.

Also, keep in mind that it is not always possible to edit image descriptions deeper in your site without entering the source code into the "Standard Editor", to keep things simple, we will point out where you can edit quickly.

One part that you can edit right away is the slideshow images on the home page.

1) In the left menu click on "Themes"

2) Click on "Theme Settings"

3) Click on the "Home" tab

4) In the "Presentation Banner" add descriptive text in the "ALT text box"

5) Click "Save"

To prevent unwanted descriptions from appearing, describe the image and include your main keyword at least once in the description. Search engines will now be able to understand them and index them in image search results.

Blog tags

It is great to have a blog and it is recommended that you update it at least once a week with informative and engaging content related to your industry. There are store owners and bloggers who effectively add tags to their posts to place each post in a specific category.

For example, if your store sells necklaces, rings and bracelets and you write a bracelet post, then you can add the "Bracelets" tag to the post. This will create separate pages with all the blog posts about the bracelets that a user can quickly find.

Problem: Some Shopify bloggers are overly excited about using tags. May contain 10 to 20 or more tags per post. The problem with this is that each blog tag creates its own unique page that requires you to insert a unique meta description and title into each page to prevent duplicate content. There is currently no Shopify way to edit it.

Solution: Define a blog tag strategy where you define, for example, 5 to 10 blog tags that cover general topics on your blog or, if in doubt, use no tags at all to prevent duplicate content issues.

Ignore Google Analytics

If you want to understand the behavior of visitors to your site, then Google Analytics is a must. It is a free software that allows you to see metrics such as where your visitors came from, how long they stayed on the site and where they clicked, among other things.

Problem: Without visitor data, it is difficult to calculate SEO improvements. A good understanding of your site can generate dividends from product sales and customer retention.

Solution: Sign up for Google Analytics and link to your Shopify store. See how:

1) Go to the Google Analytics Homepage and click "Access Analytics Premium"

2) Click "Administrator" in the top navigation menu

3) In the "ACCOUNT" drop-down menu, click "Create a new account"

4) Follow the steps and click on "Tracking ID"

5) Click on the "General" link in the menu in the backend of your Shopify store

6) Copy and paste the tracking ID into the "Google Analytics" section

It may take up to 24 hours for you to start seeing data, but once you do, you can see the improvement in the health and performance of your store.

These Shopify SEO Mistakes Can Be Fixed Easily And Can Make All The Difference In Getting Traffic To Your Website That Is Maintained And Converted. If you want to be the best e-commerce store in your area, it is advisable to deal with these issues immediately.

Bio Author : Joe Flanagan is the digital marketing manager at Shopify Builder, a forward-thinking design and marketing company that has helped hundreds of e-commerce stores around the world thrive on guiding small and medium-sized businesses with their marketing strategy.